January 22, 2010
Mountain Dew announced another DEWmocracy campaign for 2010. Before it started, “DEW Labs” trucks went around in July 2009 with seven flavors. Fifty boxes with the seven flavors were also sent out. Out of all seven flavors, taste testers were to choose the three for DEWmocracy. Then, voting on colors, names, designs, & advertisements started, & now has concluded. The three new “candidate” flavors are Mountain Dew Typhoon (pink), which is a tropical punch flavor, Mountain Dew White Out (white), which is a citrus flavor, and Mountain Dew Distortion (green), which is a lime flavor. The three new “candidate” flavors will be released in April 2010 and last through the summer. After that, the voting on the permanent flavor (which contrary to popular belief, will NOT replace Mountain Dew Voltage) will take place. The winning flavor will be released on Labor Day 2010.
Wikipedia, dispelling myths about Mountain Dew since 2002.