May 7, 2010
Prof. Michael Lynn, marketing and tourism, surveyed 374 waitresses about their perceived “sexiness,” breast size and other physical characteristics and correlated these results with the amount of tips the waitresses received.

His results indicate that evolutionary instinct trumps the ideals many patrons profess. Though most customers say they reward service, Lynn reports that quality of service has less than a 2-percent effect on the actual tip. Instead, he found that waitresses with larger bra sizes received higher tips — as did women with blonde hair and slender bodies.

Lynn’s results were met with distaste and disappointment from some of his colleagues at the University. “I am disappointed but not surprised to learn that female servers with larger breasts receive more generous tips,” said Prof. Sherry F. Colb, law, who studies sexual equality.

Larger Breasts Pay Off for Waitresses, Study by Hotel Professor Finds,” Cornell Daily Sun.

Every story needs a reaction quote this good.