July 8, 2011
Making content sharing easy is what Kodak is all about, so this integration was a natural fit between Kodak and Kings of Leon.

The above quote is actually attributed to Kodak executive Phil Scott in a press release.

I didn’t realize the Kings of Leon were a natural fit for promotions about the ease of content sharing; I thought Kodak was just looking to use somebody1.

1 I’ll leave now.