August 4, 2011
‘I’m originally from Louisiana,’ he says. ‘I tried to explain to my friends there what Wawa was and what it means to people who live up here … and they kind of didn’t believe me. Wawa is part of our culture. It’s part of our way of life.’

So he decided to let the body art speak. He photographed a Wawa sign and took the image to a tattoo parlor in Vineland, where they stabbed it into his flesh.

‘I definitely proved my point,’ he says.

It’s a Wawa World,” Don Steinberg, Philadelphia.

I’ve never needed to prove my point so badly I have to get a tattoo, but I guess I could conceive of such a scenario. It doesn’t involve Wawa, though.